How should we do outreach? When should we proclaim the gospel, and when should we reach out in acts of love and kindness? Is there any particular order in which we should do them?
To answer these questions, many rightly point to the example of Christ. In his public ministry, Jesus befriended sinners so much that his enemies called him “a friend of tax collectors and sinners” (Matthew 11:19, Luke 7:34). He mingled closely with the very ones who were despised by the self-righteous religious leaders of his day. This fact, many say, teaches us that Christ went out of his way to build friendships with the lost. Since we should follow Christ’s example, we should also strive to build relationships with unbelievers around us.
Certainly we should strive to follow Christ’s example when possible. To do so, however, we need to make sure we realize the full extent of what he did. In other words, if we say we are going to follow Christ’s example, then we’d better go all the way with it, at least with respect to the areas of his ministry that we are able to imitate. Although we don’t perform miracles such as multiplying loaves and fishes, curing the blind, raising the dead, and healing the sick, there are two major aspects of his ministry that we can, in fact, imitate: preaching and relationships. The challenge for us is to avoid elevating one of these over the other.
When we examine Christ’s ministry carefully, we can see that his mingling with the unrighteous was always accompanied by preaching and teaching. Jesus’ verbal ministry received equal emphasis alongside of his mercy ministry. His teaching on the kingdom of God and the gospel was never crowded out by his relationships. On the contrary, the relationships were always developed in the context of his teaching ministry, not apart from it. In fact, there is strong evidence that he regarded his preaching as the main reason for his ministry:
And he said to them, “Let us go on to the next towns, that I may preach there also, for that is why I came out.” (Mark 1:38, ESV)
Let’s follow Christ’s example faithfully, reaching out in both word and deed. Mercy ministry without the verbal proclamation of the gospel is not evangelism, while preaching the gospel without acts of mercy is failing to “adorn the doctrine of God our Savior” (Titus 2:10, ESV). Although it’s not always possible to do both, we should strive to keep this twofold goal uppermost in our minds as we do outreach.
It has been said regarding evangelism that there are many ways to share the gospel with the lost. “There is no single way to evangelize,” many will claim. In one sense this is true, but statements like this need some qualification. On their own, they could easily be interpreted as supporting a very libertarian, “whatever works” attitude toward evangelism. The risk with this is that we might make the mistake of thinking that even methods of outreach that don’t mention the gospel message at all count as evangelism.
That would be a tragic error, though. Nothing can be known about God unless he first reveals it to us. If God chose to never disclose any truth about himself, we would be totally in the dark about him. We would not have the slightest inkling about God, what he expects of us, how we are to be saved, and more. Therefore, revelation is absolutely vital and indispensable for saving faith. It follows, then, that saving faith must be a response to divine revelation, and revelation only.
If the above is true, and if it is also true that the gospel is a divinely revealed message, then that message about Christ is non-negotiable. That means that activities that do not communicate the gospel, such as inviting unsaved people over for dinner or living out a pious life before the world, though fine in and of themselves, do not constitute evangelism because they lack revelation. If my life were a paragon of morality and all my nonChristian associates stood in awe of my holiness, and I had the most vibrant, compelling testimony to share with the unbelieving world, yet I never communicated the gospel verbally to them, they would not know what to believe in to be saved. That would be outreach without a message from God, which is no outreach at all.
Although it is true that there isn’t just one way to evangelize, it is also true that there is a single common denominator to all genuine evangelism: the revelation of God, specifically, the gospel message. Evangelism is the proclamation of God’s revelation about Christ, the only way of salvation. To omit the message, then, is to omit the very thing that makes evangelism what it is.
The church has been given the responsibility to make disciples of all the nations. We are not given the option to hold back the gospel message in favor of some other activity. Mankind’s desperate need for revelation simply does not allow for that, so whatever means we use, we must be sure to begin with the gospel message and continue teaching it. Revelation, by its very definition and nature, must be predominant, central, and of first priority.
In my earlier series on friendship evangelism, I made the argument that this approach to outreach is insincere because those who befriend nonChristians to gain an opportunity to present the gospel are operating from an ulterior motive. They have a gospel card up their sleeve, as it were. Christians should avoid this kind of offense at all times, especially when communicating the gospel. If we love our neighbor, we will not manipulate him.
Recently I came across a counterargument on a blog in which the writer stated that this was not wrong because all friendships are begun with some kind of self-centered motive. We expect companionship or some other benefit from the friendship. Therefore, the argument concludes, friendship evangelism is no worse than any other friendship because it, too, is driven by a goal of some kind.
At first glance this counterargument appears strong, but it quickly falls apart under scrutiny. While it is true that all friendships are begun with some kind of expectation, such as the desire for companionship, it is not true that this expectation is hidden. It is always understood by each person entering the friendship that the relationship will benefit himself or herself in some way. Everyone understands and expects that a friendship will provide certain general benefits to all involved. There is no secret motive.
That is not the case at all with friendship evangelism, however. In this approach to outreach, as it is commonly taught and practiced, the Christian is not to disclose the real reason for the “friendship” at the outset, hiding his intention of communicating the gospel so as to first build trust (as if that could somehow bring the nonChristian closer to receiving Christ). In short, in friendship evangelism, the Christian is to hide the gospel behind friendship. That alone should be enough to convince us that friendship evangelism is not evangelism at all, since it does not even proclaim the gospel message! How can any outreach be called evangelism when it keeps silent about the message of Christ?
In spite of this, the vast majority of evangelical Christians seem determined to use this method. Why don’t they use the Word of God, which is the very means by which he brings about the new birth? James wrote,
Of his own will he brought us forth by the word of truth, that we should be a kind of firstfruits of his creatures. (James 1:18, ESV)
How does God bring about the new birth? by friendship? by our building trust and emotional connections with unbelievers first? No. He brings about the second birth through the word of truth. That is what God has revealed to us in Scripture. Why, then, are so many in the church so determined to avoid using the very means God says is instrumental in salvation?
Over the years, I have theorized that many Christians do this because they are ashamed of the gospel and held in bondage by the fear of man. I have not always been completely certain about this, but the more time passes the more I become convinced that this is at least a major factor. The church needs to stop trying to please the world by hiding the gospel behind friendship. Jesus said:
A disciple is not above his teacher, nor a servant above his master. It is enough for the disciple to be like his teacher, and the servant like his master. If they have called the master of the house Beelzebul, how much more will they malign those of his household. (Matthew 10:24-25, ESV)
If you were of the world, the world would love you as its own; but because you are not of the world, but I chose you out of the world, therefore the world hates you. Remember the word that I said to you: ‘A servant is not greater than his master.’ If they persecuted me, they will also persecute you. If they kept my word, they will also keep yours. But all these things they will do to you on account of my name, because they do not know him who sent me. (John 15:19-21, ESV)
Therefore, we need to proclaim the gospel boldly, not shrinking away from the suffering it will surely cause us sooner or later. We are called, not to please the world, but to proclaim the gospel to it. Whenever we try to please people, inevitably the gospel ends up being pushed into the background. “If I were still trying to please man, I would not be a servant of Christ” (Gal. 1:10, ESV). Pleasing the world and proclaiming the gospel don’t make good companions. One will inevitably be chosen over the other.
Evangelistic Friendship: The Biblical Approach
So far the concept of friendship evangelism has been analyzed and critiqued, but to be fair, we should ask whether there is a biblical alternative to friendship evangelism that somehow combines relationships with outreach in an honest, God-honoring way. Yes, there is.
As simple as it may sound, the biblical approach is actually friendship evangelism turned inside out. The best way to see this is to rename friendship evangelism to “evangelistic friendship.” You may say, “What’s the difference?” There is an enormous one.
Friendship evangelism is usually evangelism that is carried out only in the context of friendship. In this phrase, the word “friendship” indicates the type of evangelism. It is, therefore, the essential attribute of the evangelism, in the same way that in the phrase “macintosh apple” the word “macintosh” is an essential attribute of the apple, setting it apart from other apples. Thus, friendship is a necessary activity for this type of evangelism to exist. As such, the evangelism cannot occur without the friendship. No such type of evangelism is mentioned in the Bible, though.
Evangelistic friendship, on the other hand, is friendship that is pursued only in the context of evangelism. In this phrase, the word “evangelistic” indicates not only the type of friendship but also the essential, defining characteristic of that friendship. In this approach, evangelism is the catalyst through which the friendship occurs. Thus, without the evangelism the friendship will not take place. This approach is, in fact, substantiated in Scripture, particularly in 1 Thessalonians 2:1–12:
For you yourselves know, brethren, that our coming to you was not in vain, but after we had already suffered and been mistreated in Philippi, as you know, we had the boldness in our God to speak to you the gospel of God amid much opposition. For our exhortation does not come from error or impurity or by way of deceit; but just as we have been approved by God to be entrusted with the gospel, so we speak, not as pleasing men, but God who examines our hearts. For we never came with flattering speech, as you know, nor with a pretext for greed—God is witness—nor did we seek glory from men, either from you or from others, even though as apostles of Christ we might have asserted our authority. But we proved to be gentle among you, as a nursing mother tenderly cares for her own children. Having so fond an affection for you, we were well-pleased to impart to you not only the gospel of God but also our own lives, because you had become very dear to us. For you recall, brethren, our labor and hardship, how working night and day so as not to be a burden to any of you, we proclaimed to you the gospel of God. You are witnesses, and so is God, how devoutly and uprightly and blamelessly we behaved toward you believers; just as you know how we were exhorting and encouraging and imploring each one of you as a father would his own children, so that you would walk in a manner worthy of the God who calls you into His own kingdom and glory. (1 Thessalonians 2:1–12, emphasis added)
Notice that the relationship that Paul and Silas had with the Thessalonians was an evangelistic one. They did not hold back the gospel in favor of first building a relationship with them. On the contrary, they proclaimed it to the Thessalonians while they were working among them. It was a friendship that began and developed in the context of evangelism, was characterized by consistent evangelism, and took place because of the catalyst of evangelism.
Friendships that grow out of the evangelism, and not the other way around, are biblical. As pointed out already, deceiving one’s neighbor is a violation of one of the two greatest commandments. To avoid doing this, the intent to evangelize should be communicated clearly in some way at the outset of the relationship. Be open and up front with others about your intentions. Make known to them from the beginning that you are concerned about their soul and want to communicate the good news to them. If God is working in that individual’s heart, a genuine friendship will fall into place naturally. When that happens, the friendship is the result of the evangelism, and it will be a God-honoring relationship.
There is nothing wrong with friendship. It is a wonderful gift given to us by God, but like all of God’s gifts, it should be used wisely and properly. When friendship is used merely as a tool to accomplish a task, however, it is being misused. No matter how noble and right the goal, initiating and developing a relationship for any ulterior motive is dishonest, deceptive and unloving. The ends truly do not justify the means. If a friendship results from sharing the gospel, great! But don’t turn it around.
Scripture taken from the NEW AMERICAN STANDARD BIBLE®, Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by the Lockman Foundation. Used by permission.
The Pitfalls of Friendship Evangelism
Although God can certainly work to save a soul through friendship evangelism—or, more than likely, in spite of it—we must not ignore the possible dangers inherent in this method.
One risk is that we could be committing sin by pursuing this type of outreach. A genuine friendship is not driven by ulterior motives; it is motivated by genuine camaraderie rather than by an agenda. If you begin a friendship with someone merely as a means to an end, then your pursuit of that relationship is driven by an agenda. If you don’t believe this, ask yourself the following question: What is the primary reason for this friendship that I have tried to establish? Is it because of genuine concern, or is it merely because I am seeking opportunities to present the gospel to him or her? If it is the latter, then you are deceiving that individual, and this is a violation of the commandment to love your neighbor.
No matter how we present the gospel, one thing we must always be sure of is not to do anything that would give a person a reason to blaspheme God and an excuse to continue rejecting Christ. Unfortunately, insincerity could do just that. If you are pursuing an agenda-driven relationship with a non-Christian, he or she might quickly detect your ulterior motive, regard you as dishonest and proceed to blaspheme God because of it. Is it any wonder that Paul said,
[W]e have renounced the things hidden because of shame, not walking in craftiness or adulterating the word of God, but by the manifestation of truth commending ourselves to every man’s conscience in the sight of God. (2 Corinthians 4:2)
Some might object, “But I can pursue this kind of friendship and do it sincerely.” It is not for me to judge what goes on in your heart. That is between you and God. I would challenge you, though, to examine the genuineness of your love for that person in the light of the meaning of true love. Doesn’t agape love, the kind of love that God wants us to have for all others, always seek to meet a person’s greatest need whether that person wants it or not? Nobody asked God—much less wanted him—to send Christ to die for sinners. Nevertheless, he did so because that is agape love. Man’s greatest need is to be reconciled to a holy God who will judge him for sin one day in the future. If we were to hold back the principal means by which that reconciliation can take place—the gospel—could we honestly say that we are truly loving?
Another serious pitfall of friendship evangelism is that we run the risk of coming under ungodly influence. In any relationship with the lost, we must take extreme care that we do not become the influenced rather than the influencer. Paul wrote, “Do not be deceived: ‘Bad company corrupts good morals’ ” (1 Corinthians 15:33).
Continued in Part Six: Evangelistic Friendship: The Biblical Approach
Scripture taken from the NEW AMERICAN STANDARD BIBLE®, Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by the Lockman Foundation. Used by permission.
Does Friendship Evangelism Meet the Urgent Demands of the Great Commission?
One last question to ask is this: Is friendship evangelism consistent with the urgent nature of the gospel message? The message of Christ is one of urgency. The need to be saved is an urgent one, and as such it is not to be toyed with. Time is something we are never sure of, as James points out:
Come now, you who say, “Today or tomorrow we will go to such and such a city, and spend a year there and engage in business and make a profit.” Yet you do not know what your life will be like tomorrow. You are just a vapor that appears for a little while and then vanishes away. (James 4:13-14)
Building a relationship is a process that demands considerable time. Personal sacrifices must be made, trust must be earned and a commitment must be made. The process requires multiple meetings and repeated conversations. Do lost souls really have that much time? As the Lord clearly teaches us through James, we simply don’t know. In light of this fact, is it right to withhold the message of Christ from someone who may not have much time left in this world?
Consider also the Great Commission. Jesus commands us to make disciples of all nations and to preach the gospel to all creation (see Matthew 28:18-20 and Mark 16:15). Does friendship evangelism work toward achieving that goal? Perhaps it does, but in a much more limited way than direct communication of the gospel because it limits the number of people that can be reached. If there is doubt about this, count the number of new relationships you developed last year. Whatever the number was, it could not possibly exceed the number of individuals with whom you could have shared the gospel via direct teaching.
Is it right to tell the gospel only to those with whom we have relationships—a mere subset of the population? Did Jesus command his disciples, “Go only to your friends, family and coworkers”? Absolutely not! Who will witness to the unbelievers who do not have Christian friends, family or coworkers? If every Christian shared the gospel only with those in his immediate sphere of influence, would that not amount to keeping the message of salvation from strangers?
If we are to obey Jesus’ command to make disciples of all the nations and to preach the gospel to all creation, then we would do well to consider how extensive our outreach is.
Continued in Part Five: The Pitfalls of Friendship Evangelism
Scripture taken from the NEW AMERICAN STANDARD BIBLE®, Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by the Lockman Foundation. Used by permission.
Does Scripture Support Friendship Evangelism?
In the preceding post I pointed out—hopefully with success—that the practice of friendship evangelism, as it is often held, is wrong for two reasons: 1) It is insincere because it amounts to using friendship as a means to an end—more on that in Part Five. (It should be emphasized here that it is not friendship that is contrary to the Bible but rather the use of friendship as though it were a tool to accomplish an agenda.) 2) It contradicts what the Bible has to say about man’s nature because no amount of human friendship or kindness can eliminate man’s natural hostility toward Christ and the gospel.
To be fair, however, we should also ask if Scripture provides any support for the idea. When any teaching is presented without biblical support, we should immediately beware of it; indeed we should ask where it even comes from.
Read any literature on this subject, or discuss it with any of its proponents, and you will quickly see that in every case these sources provide very little biblical support for it. The reason for this is very simple: The Bible is silent about it! Those who would try to find support for this method by examining the deeds of Jesus and the apostles as recorded in scripture will look in vain. Neither Jesus nor the apostles ever built friendships as a precursor to communicating truth. They did not use friendship to soften the hostility of the lost and to bring down the barriers they erect. In addition, they did not passively wait for the lost to notice their holy lives or come to them with questions before they began communicating biblical truth to them. Instead they saw the preaching of the truth as their prime directive. They made this clear in their own descriptions of their ministries:
He said to them, “Let us go somewhere else to the towns nearby, so that I may preach there also; for that is what I came for.” (Mark 1:38)
For Christ did not send me to baptize, but to preach the gospel, not in cleverness of speech, so that the cross of Christ would not be made void. (1 Cor. 1:17)
For if I preach the gospel, I have nothing to boast of, for I am under compulsion; for woe is me if I do not preach the gospel. (1 Cor. 9:16)
The passage that is perhaps the most widely used (and abused) to support friendship evangelism is John 4:1–42, the account of Jesus’ interaction with the Samaritan woman at the well. When this passage is examined closely, however, it becomes obvious that it does not support it. The text never mentions the development of a relationship as a prior step to communicating truth. The Samaritan woman and people in her village ended up believing in Jesus, but only because of a verbal message the Lord had communicated to them (John 4:39b, 41–42). Through it all there was no period of time in which relationships with the lost were built. The truth was spoken directly and immediately.
Perhaps the chief reason this passage is used to defend friendship evangelism is because it is thought that Jesus related to her in a personal way that opened doors for speaking truth into her life. Although Jesus certainly engaged her one-on-one in personal conversation, his interaction with her was not what most people today would consider effective for opening doors to conversation. As was typical of the way Christ spoke to everyone else, he spoke the truth to her directly, immediately, bluntly and impersonally. For example, he told her outright that she had had five husbands! He was just as blunt when he told her, “You worship what you do not know; we worship what we know, for salvation is from the Jews” (John 4:22). Proponents of friendship evangelism today would not dare to be so direct when they first met someone for fear of turning the person away. Yet the Lord Himself did not seem to be hindered by such a fear. Should we be?
What, then, did Jesus do? He certainly did not waste any time. He seized the moment and immediately began speaking the truth to her. He told her that He could give her living water (v. 14), that she was a sinner (vv. 17-18), how God must be worshipped (v. 24) and that He was the Messiah (v. 26).
So, what can we say for sure about this passage? It is certainly a historical account of a providentially arranged opportunity for Jesus to communicate truth—an opportunity that He did not waste. Can we say, as do many, that this passage should be seen as a model for evangelism? If so, then certainly we should follow Jesus’ example by speaking truth directly to unbelievers without waiting to develop a relationship first.
Continued in Part Four: Does Friendship Evangelism Meet the Urgent Demands of the Great Commission?
Scripture taken from the NEW AMERICAN STANDARD BIBLE®, Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by the Lockman Foundation. Used by permission.
What is Friendship Evangelism?
Before we examine this practice we should define it. What exactly is meant by the term friendship evangelism? The problem with this question is that it is so difficult to answer clearly. If you were to ask different Christians this question, you would probably receive a variety of answers, but through my own reading on the subject and interaction with other Christians, I would define it as the attempt to build a friendship with non-Christians as a means of creating opportunities to present the gospel to them. This could be accomplished by taking the unbeliever out for dinner or coffee or pursuing similar interests (such as joining a computer users group, a softball league or some other type of club). The underlying rationale driving these outreach strategies is that building relationships with the lost will eventually break down their resistance, thus making them more open to the gospel message. Proponents of this method often criticize direct, contact evangelism as cold and amounting to “cramming the gospel down people’s throats.” After all, as one pastor once told me, “You can catch more flies with honey than with vinegar.”
I should pause here and point out that there is absolutely nothing morally wrong with any of the above activities in and of themselves. They are all fine, decent ways to build relationships. What is wrong, though, is to use a relationship as a means to an end. Agenda-driven friendships are counterfeit because they are insincere.
Does Friendship Evangelism Contradict Scripture?
Although it preaches well and is appealing, the practice of friendship evangelism as just described is fraught with problems. First and foremost, it is contradictory to Scripture; in particular it flies in the face of the doctrine of total depravity, which teaches that all the natural man’s faculties are fallen, rendering him incapable of submitting to God’s authority apart from regeneration. If this teaching is true—and there is plenty of biblical evidence that it is—then there is nothing that any Christian can do to open the hearts of the lost to the gospel. The natural man is a “fly” that no “honey” of our own making could ever catch. Befriending the lost may make them more open to you, but it could never make them open to Jesus. The unbelieving world hates Jesus far more than it hates you; in fact, if it does hate you, it’s actually because it first hated Christ (see John 15:18). Unfortunately, the concept of friendship evangelism confuses these two, that is, openness to a Christian and openness to Christ. The latter happens only when God opens a person’s heart through the medium of the gospel message. Consider Lydia:
And on the Sabbath day we went outside the gate to a riverside, where we were supposing that there would be a place of prayer; and we sat down and began speaking to the women who had assembled. A woman named Lydia, from the city of Thyatira, a seller of purple fabrics, a worshiper of God, was listening; and the Lord opened her heart to respond to the things spoken by Paul. And when she and her household had been baptized, she urged us, saying, “If you have judged me to be faithful to the Lord, come into my house and stay.” And she prevailed upon us. (Acts 16:13-15, emphasis added).
Was Lydia’s case special? Not at all. Scripture abounds with declarations that man’s nature is so hostile to God that it requires nothing less than a miraculous act of God to turn him around:
Jesus answered and said to him, “Truly, truly, I say to you, unless one is born again he cannot see the kingdom of God.” (John 3:3)
This is the judgment, that the Light has come into the world, and men loved the darkness rather than the Light, for their deeds were evil. (John 3:19)
“No one can come to Me [Jesus] unless the Father who sent Me draws him; and I will raise him up on the last day.” (John 6:44)
There is none who understands,
There is none who seeks for God. (Romans 3:11)…the mind set on the flesh is hostile toward God; for it does not subject itself to the law of God, for it is not even able to do so. (Romans 8:7)
Then the Lord saw that the wickedness of man was great on the earth, and that every intent of the thoughts of his heart was only evil continually. (Genesis 6:5)
Consider also this passage from Isaiah:
Though the wicked is shown favor, he does not learn righteousness; he deals unjustly in the land of uprightness, and does not perceive the majesty of the LORD. O LORD, Your hand is lifted up yet they do not see it. They see Your zeal for the people and are put to shame; indeed, fire will devour Your enemies.” (Isaiah 26:10–11)
In our natural state we reject the gospel, not because we need friendship to break down our walls but rather because our sinful, rebellious nature makes us thoroughly hostile to the message of Christ because it tells us what we least want to hear: We are lost, wicked, under the wrath of God, and doomed to hell unless we repent and believe in the Lord Jesus Christ—which, apart from being born again, we steadfastly refuse to do. Therefore, until a divinely originated change takes place, the lost will never be open to the gospel regardless of how hard you try to win their favor. In fact, the only way you could win their favor would be by removing the offense of the gospel—or at least dumbing down the message.
As long as man is totally depraved, then the concept of friendship evangelism will not be plausible. Who has power to open the hearts of the lost—we or the Holy Spirit? I believe the answer to this question is obvious, but I will leave it for you to answer on your own.
Continued in Part Three…
Scripture taken from the NEW AMERICAN STANDARD BIBLE®, Copyright © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by the Lockman Foundation. Used by permission.
I know I might be stepping on some toes for posting this next series, since the topic of evangelism can be a touchy one for Christians, but I hope that, if it does not change anyone’s mind, then it will at least challenge some. I started writing this about seven years ago, and since then I have worked on it from time to time. During this period, my thinking on this topic has undergone some changes, so I am open to criticism and discussion, realizing that my vantage point could change yet more.
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It was an experience that all of us have probably had at one time or another. It happened quite a few years ago. I was sitting by myself at a café in a southern California mall, minding my own business. Quite unexpectedly a very friendly young girl stepped up to my table and introduced herself with a disarmingly warm, cheerful smile. Naturally, I was pleasantly surprised by this sudden greeting. I recall feeling both thrilled and warmed because another human being took the time to go out of her way to begin a conversation with me. One can probably imagine the thoughts that were racing inside my head: “Maybe this is the start of a really meaningful relationship.” Most people would probably think the same way; the more lonely among us would be even more likely to think so. Naïve as I was at the time, the old adage “If it seems too good to be true, it probably is” did not seem to occur to me. The real reason for the girl’s friendliness soon became clear: She was attempting to sell me a magazine subscription as part of a fund-raising effort. I ended up buying a subscription.
I walked away from that experience, nevertheless, with more than a magazine subscription; I carried away a powerful memory. I will never forget how deeply disappointing it was to realize that this person had never been truly interested in becoming my friend at all but was merely using friendliness as a means to an end. I now have no doubt that if she had not been trying to sell a magazine subscription to me, the encounter would have never occurred. The only goal she had was to sell me something.
Of course, such sales tactics don’t surprise us. We know that the world is full of people who will treat you like a long lost friend until they get what they want, whether it be money, the signing of a contract, or something else that will benefit them. It is certainly logical; after all, if you want people to buy your product, the last thing you will want to do is alienate them. Quite to the contrary, you will do your utmost to earn their trust and break down their resistance.
When Christians use this method, however, what should we think? What should we think of the use of this insincere tactic as a means of “selling” the gospel to the lost—if that were even possible? Should we accept the idea of befriending people so as to make them more likely to receive the truth? That, after all, is what slick salesmen do to you when they try to sell you something.
That question, however, is not the only one that confronts us when we examine this topic. Three other questions, equally as important, come to mind: (1) Does the popularly held view of friendship evangelism contradict Scripture? (2) If not, can this method be supported from Scripture? and (3) Does it meet the urgent demands of the Great Commission? If the answer to any of these questions is negative, then Christians have good reason to reject this approach.
Continued in Part Two…
About the Author
The author of this blog, Jeremy (Jehanne), is a Catholic who strives to think God's thoughts after Him and obey Christ's exhortation to take up the cross daily and follow Him on the way to Golgotha. He likes reading theology, evangelizing, and, of course, writing.
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